PREMIERA – Exquisite Jewellery Store, a high-end jewelry brand under The Premier Group, offers timeless elegance with jeweled accessories of diamonds and gemstones, made to perfection with excellent design and Italy’s best technology. PREMIERA – Exquisite Jewellery offer contemporary charm with its first boutique shop at M Level of Siam Paragon under the concept, “Never Ordinary – but Boldly Beautiful.” Spanning 194 square meters, PREMIERA – Exquisite Jewellery Store stands elegantly unlike any other store of its kind in Siam Paragon. With the concept “Never Ordinary – but Boldly Beautiful” in mind, the task is not easy to implement, as the boutique aspires to be unique with high-end sophistication PREMIERA – Exquisite Jewellery-style. Under the umbrella of The Premier Group, whose diamond cutting style is one of the world’s best, Diamond Cut hence became a theme of the décor. Diamond cut theme might have already been used, but here at PREMIERA – Exquisite Jewellery’s boutique, a diamond cut is revisited and revised in modern contemporary look with Art Deco flair to reflect the sturdiness, the reliability, and uniqueness of diamond.