West End Collection (WEC) was founded in 2002 and quickly established a solid reputation as Australia’s leading watch and jewellery distributor; managing the distribution of high end international brands to a large network of leading retailers throughout our Territory. West End Collection’s geographic market coverage extends from Australia to New Zealand and the Pacific Islands.John Rose, General Manager and Founder of West End Collection, has an intimate knowledge of the Australasian market and their expectations. "Consumers seek out dynamic, innovative brands. They're looking for cutting edge watches that make a statement of individuality; not just a precise timepiece. We focus on transferring the essence of a brand to the consumer through strong marketing - media representation, in store branding and experience and service from well informed 'brand ambassador' staff - all followed up with efficient and easy after sales service. West End Collection services do not end at the 'sale'; we support retailers and their customers with warranty and servicing support on all brands that we sell."